August 5, 2010
Squeedgees* (technical term)
So… today i went to visit my lovely friend – Ellie (check out her INCREDIBLE illustrative designs at: http://elliecurtis.com/ at East London Printmakers www.eastlondonprintmakers.co.uk
We started the day with tea, prepared a few screens (chatted a bit about boys)… and then got printing!
- So sweet , my spoon is standing all on its own…
I know what you’re thinking dear readers…. ‘But Josie! I thought
you used vintage or unusual prints?’
Well, you’re right there, BUT… the lovely people at London College of Fashion have given me a scholarship in order to grow the label and sell more quirky Josie style clothes around the world. Most buyers like to know what they’re getting, and so like to order from a set range.
So…Josie is condensing all of her print knowledge and trying to condense her love for all different kinds of patterns/themes into one collection – to launch for Spring/Summer ’11….
Put your back into it...
It’s been a tough ride – ‘cos there are ao many to choose from!
Do I go floral? Horsey? Preppy? Rule Britannia? Travel? Hot Air Balloons? Circus Acts? I want to print 48 collections, but alas, for now at least, have to pick one…
…Can you guess it?
July 1, 2010
After 5 years, I have decided that you whereareyounow? girls deserve a bit of a treat. So… our shop now has a very special ‘design your own’ section.
All you need to do is pick a fabric, a belt and tell us how long (or short) you want the bad boy to be… We’ll do the rest.
A Devon lady will make your new design to order and the next thing you know, it’ll be landing on your doorstep all wrapped up in a bow. (Well, you know what I mean…)
What on earth could you be waiting for?
whereareyounow? Josie was at Earl’s Court last wkend for the Clothes Show, London. It’s one of my favourite parts of my job – meeting all my lovely customers and seeing the designs come to life.
Particular favourites included:
– Frankie’s lilac mini festival dress (probably being worn in Ibiza as i type this from humid London)
– Katie’s Cat Jacket which looked amazing with her auburn hair..
– and Eva’s Henry VIII maxi dress. She was as much of a Tudor fan as I am….
I whizzed across to ASOS.com this morning for a fit meeting for new collection due to hit the site in a couple of months – just in time to update your whereareyounow? wardrobe. It’s such a fun place to go because the girls are all so stylish and you really see the trends in all their glory.
I was loving a picture they had up with a girl wearing a dress made from a tartan picnic rug – very Josie.
TopShop sale rages on – heading in for a sneaky peek tonight – there are loads of whereareyounow? bargains to be had, so get down to Oxford Circus and bag yourself a one-off Josie design at half price.
Anyway… til next time bloggers, get designing your skirts and spread the word!
April 29, 2010
…has long been one of my favourite sayings.
After all, it’s how most of us feel, most of the time….
It’s a bit 80’s NYC (see Henry Holland A/W ’10 collection), but hey, we like ghetto chic here at Josie towers.
It makes me think of peace marches, graffiti signs, black and white photos… in fact, i feel s/s ’11 coming on….
Watch this space, yeah?
March 31, 2010
So, I’m a little old to have had a prom… back in Josie days of school discos, it was all about Whigfield, high pigtails and over-the-knee socks…
But, if i did, what would i, (or more importantly, our beloved Sevigny) wear? I can’t see her in the usual tat you buy from prom sites…
Maybe she’s go more Carrie Bradshaw at Stanford’s gay prom – vintage glam..
Deyn does Denim
Perhaps, every cool girl worth her salt will always be compared to the achingly perfect Kate Moss in sherbert yellow vintage…
However… these days even this tried and tested vintage silhouette is getting on my nerves.
What happened to being original? I want ideas from you for unique, stand-out-from-the-crowd dresses for all summer occassions – wedding, balls, proms – even bbqs.
Otherwise, I’ll be forced to go down this route (trust me, it ain’t pretty)
Smartie pants (literally)Short and sweet?Yikes
This is your chance… no crystal organza allowed.